Good news! The Top 10 Game Companies in China 2023 list is released, and UNI-STAR is on the list.

发布时间:2023.12.15


As the annual grand ceremony of China's game industry - 2023 China's Top 10 Game Ranking Ceremony was held in Guangzhou on the evening of 14th December. UNI-STAR won the nomination of "2023 Top 10 Outstanding Game Operation Enterprises" together with 10 companies such as NetEase, MihaYou, Lilith, etc. by virtue of the integration of research and operation and the ability of refined operation.

 

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UNI-STAR was nominated as one of the Top 10 Outstanding Game Operation Enterprises in 2023.

 

Yang Fang, Deputy Director of the Publicity Office of the Publicity Department of the CPC Central Committee, Chen Lan, Director of the Network Publishing Department of the Publicity Office of the CPC Central Committee, Ni Qian, Vice-Minister of the Publicity Department of Guangdong Province, and Meng Hua, Vice-Minister of Sichuan Province, Vice Minister of Sichuan Provincial Publicity Department, and other leaders, as well as Sun Shoushan, Chairman of the Board of Directors of the China Association of Audio-Visual and Digital Publishing (CAADP), and Zhang Yijun, First Vice Chairman of the Board of Directors of the China Association of Audio-Visual and Digital Publishing (CAADP) and Chairman of the Game Working Committee, attended the ceremony.

 

The 2023 China Game Industry Annual Conference was hosted by the China Audiovisual and Digital Publishing Association (CADPA) and other organisations under the supervision of the State Press and Publication Administration (SPPA), and was held in Huangpu District, Guangzhou City, China, from 13 to 15 December. The theme of the conference is "Inherit the cultural flame and create fine works", which consists of the annual conference, the 20th anniversary celebration and the 2023 Game Top 10 List Ceremony, 17 sub-forums and special events.

 

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Scene of the 2023 China Game Industry Annual Conference

 

 

Focus on fine operation, recognised by various parties in the industry

 

UNI-STAR was founded in Chengdu in October 2014 and has branches in Guangzhou, Shanghai, Hong Kong and other cities. UNI-STAR is deeply involved in the mobile game industry in China and overseas, and owns two game platforms "9130 Game" and "Wondergame", which have formed excellent game operation capabilities and achieved the layout of the whole game industry chain, becoming one of the unique platform-type game companies in China. It has achieved the layout of the whole game industry chain, becoming one of the unique platform game enterprises in China.

 

Adhering to the path of "product excellence" + "operation refinement", and with user experience as the core, UNI-STAR has accumulated rich experience in the operation of MMORPGs, ARPGs and PC games, and has successfully operated hundreds of game products, including "The Legend of the Immortal Sword of Kyushu" and "The Legend of the Imperial Sword of Kyushu". It has successfully operated hundreds of game products, including popular IP games such as "Legend of the Immortal Sword of Kyushu", "Heavenly Sword", "Dawn Summoning", "Dawn Survival", "Otherworldly Abyss" and so on, which have been well received by users at home and abroad.

 

At the same time, UNI-STAR's strength in the long-term operation of high-quality games has been widely recognised by its peers and friends, and the company has won a number of awards from mainstream game channels such as OPPO, Vivo and Mega Engine. In addition, the company is actively building its overseas game distribution team and vigorously expanding markets in Southeast Asia, Central Asia, Europe, and the United States.

 

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2023 Game Top 10 Annual Ranking Ceremony Scene.

 

 

Technology Enables Innovation and Facilitates High-Quality Development

 

If the operation and distribution capability is compared to the "face", which represents the obvious competitiveness of a game company, then the R&D capability is the "inside", which is the invisible core cornerstone of a game company's comprehensive strength. In 2017, UNI-STAR put forward the "integrated R&D and operation" strategy. In 2017, StarHub put forward the "integrated R&D and operation" strategy, focusing on the exploration of innovative games and related technologies, and formally opened the road of self-investigation. At present, its continuous innovation has achieved remarkable results, and it has realised the layout of the entire industry chain of games.

 

It is worth mentioning that under the guidance of the "research and operation integration" strategy, UNI-STAR has actively promoted the innovation and integration of its own game business with cutting-edge technology, and in recent years has continuously carried out technological iteration and optimisation through decision-making AI, generative AI and big data, etc., in order to continuously improve the industrialisation level and intelligence level of its own research and development and operation, and to realise efficiency improvement and long-term value accumulation.

 

At present, UNI-STAR has independently developed a number of AI-enabled support systems, including "Sundasheng", "Zhugeliang", "Juliang" and "Shenji". These systems include "Sun Da Sheng", "Zhuge Liang", "Gathering Quantity", "Shen Ji", etc. They cover various stages of R&D and testing, distribution and online launch, operation and growth, forming a series of intelligent solutions for the entire game life cycle, relying on AIGC technology to unleash productivity, unleash creativity and promote game innovation.

 

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UNI-STAR was listed as one of the top ten excellent game operating companies in the 2023 game year.

 

The annual China Game Industry Conference has become the most influential event in the industry, a podium for authorities to announce policies, a stage for companies to showcase their strengths, and a platform for national practitioners to exchange and learn from each other. The China Game Top 10 List is one of the most representative, influential and credible awards in China. Being nominated as one of the "2023 Top 10 Outstanding Game Operators" means that UNI-STAR is officially ranked among China's outstanding game operators.

 

In the future, focusing on high-quality development and global expansion, UNI-STAR will firmly develop under the twin-wheel drive of "culture + technology", continue to meet the market's demand for high-quality and high-value content through technological innovation and content innovation, and give full play to the advantages of games as a carrier of mass communication, so as to promote the excellent traditional Chinese culture and achieve the goals of game operation. The game will make full use of its advantages as a carrier of mass communication, contribute to the promotion of the excellent traditional Chinese culture and realise the transmission of positive values of the game.