UNI-STAR won the "Outstanding Enterprise Award for Network Ecological Governance".

发布时间：2023-10-17

On the 13th of October, the summary meeting of "Guangzhou Online Game Industry Eco-Governance Base Achievements Showcase" was successfully held. UNI-STAR was invited to this conference and won the "Guangzhou Game Industry Network Ecological Governance Excellent Enterprise Award".

UNI-STAR attended the summary meeting of the achievements of Guangzhou Game Industry Network Ecological Governance Base.

In the past year, UNI-STAR actively responded to the work of the online game ecological governance base, implemented the main responsibility of enterprises, curbed illegal information, prevented and resisted undesirable information, and helped build the ecological governance mechanism of the online game industry. UNI-STAR was honoured as the "Outstanding Enterprise in Network Ecological Governance of Guangzhou Game Industry for the Year 2023" for its outstanding achievements in supporting network ecological governance.

UNI-STAR won the "Guangzhou Game Industry Network Ecological Governance Excellent Enterprise Award".

Since its establishment in October 2014, UNI-STAR has been focused on developing the Chinese and global mobile gaming markets. Headquartered in Chengdu, the company has offices in Shanghai, Guangzhou, Hong Kong and other cities. Adopting an "integrated R&D and operations" strategy, UNI-STAR has built a complete gaming industry chain, covering development, publishing and live services, positioning itself as a unique platform-based gaming company in China. On the R&D front, the company operates several studios under its flagship "UNI-STAR Games" brand. Operationally, it manages two platforms: "9130 Games" (domestic publishing) and "Wondergame" (global distribution), leveraging decades of experience in game launches. To date, UNI-STAR has developed or published hundreds of titles, including hit IPs such as Nine Realms: Sword & Immortals", "Sword Fantasy", "Demon Hunter", "Mysterious World: Awakening, Mysterious World: Spirit King" and "Sword Path of the Mountain and Sea" - all of which are loved by players around the world.

As an independent developer and publisher, UNI-STAR is actively pioneering cutting-edge technologies in gaming, integrating AI, VR and cloud computing to create proprietary AI-powered systems:

·Wukong: Generative AI for content creation

·Zhuge: player behaviour and event analysis

·Shenji: intelligent operational data analysis

·Juliang: intelligent ad management

These tools cover R&D testing, launch optimisation and live operation growth, providing a full lifecycle AI solution for games.

According to the China Game Industry Report for the first six months of 2023, published by the China Audio and Digital Association, the Game Industry Committee and the China Game Industry Research Institute, the actual sales revenue of China's game market in the first half of 2023 reached 144.263 billion yuan, representing a chain growth of 22.16%, and China's game market is gradually warming up. At the same time, from the perspective of the game industry, boutique games and games with a long life cycle have become a trend, and both domestic and foreign gamers have set higher demands on the quality of game products. Against this backdrop, UNI-STAR's self-developed game lifecycle solution, which is based on deep learning algorithms to drive product development, precise marketing and in-depth operations, helps R&D teams to create boutique games more efficiently and extend the life cycle of game products, thus contributing to long-term value enhancement.

Actual revenue and growth rate of China's game market.

In recent years, from the popularity of the "national trend" style to the popularity of traditional culture such as folk music and Chinese dress among young people, Chinese traditional culture is valued and promoted by more and more people. As a comprehensive digital entertainment company with businesses at home and abroad, UNI-STAR has always adhered to cultural self-confidence, openness and tolerance, and adherence to righteousness and innovation, and promotes the world's understanding and appreciation of Chinese culture with the two-wheel drive of "cultural innovation + scientific innovation".

In particular, UNI-STAR makes full use of the advantages of games as a medium of popular entertainment, and integrates traditional cultural elements into the backgrounds, characters and other settings of game products, so as to transmit and carry forward the excellent traditional culture of the Chinese nation. Take the game "Hong Huang Xi Xing Lu" as an example, which is a MMORPG real-time combat role-playing game. In the construction of the game background, it takes the ancient oriental myths and the Shanhaijing as the prototype to build the whole world of the game. In terms of characters and details, the game recreates the classic characters, mountain and sea wonders, and supernatural monsters from the myths. In addition, in terms of gameplay, it integrates the mythological stories of the household, such as Pandemonium, the Tower of Heaven and the Road to Western Paradise. It enables players to learn about the culture of the era of ancient Chinese myths and wonders, and experience the charm of traditional Chinese culture in an immersive way while having fun and relaxing. At present, UNI-STAR is preparing the overseas version of the game to implement "going out" to show the world the charm of traditional Chinese culture and art.

In the future, UNI-STAR will continue to increase investment in R&D and actively expand the digital entertainment field to provide users with higher quality interactive entertainment products. While developing its business, UNI-STAR will continue to be upright and innovative, conscientiously implement the requirements of the "Provisions on the Ecological Governance of Network Information Content", actively fulfil its own social responsibility, strengthen the work of network ecological governance, create a healthy and uplifting network environment, and build a clear cyberspace for common governance and sharing.